6 Reasons Why You Need Google Tag Manager, Now!

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October 10, 2017
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6 Reasons Why You Need Google Tag Manager, Now!

Managing website tags is one of the most vital and complex processes involved in website management. Large businesses and websites, in particular, have to deal with a massive number of tags that they use for analytics, tracking, marketing and more. These tags need to be updated constantly. The traditional way to do this is to assign a website developer to the task, who would take care of the coding and related technical tasks associated with updating tags. However, that’s a highly ineffective way of doing it. Allocating a precious resource like IT developers to a task of updating tags is a waste of their talent, which instead can be directed towards more productive and skillful tasks.

That’s exactly what Google Tag Manager does.

Google Tag Manager (GTM) simplifies the process of adding, updating, and removing tags from your website, seamlessly with little or no effort. It’s so simple that anyone can use it. In fact, everyone should use it. Here’s why.

Simple, Easy, and Effective

Google Tag Manager (GTM)is so easy to use that anyone, even without any experience in coding, can use it to update the tags on the website. Further, individual users can be offered a range of permissions, depending on the website categories they handle, to make changes to the website. Google Tag Manager (GTM)does not require any coding, which means that there are no site crashes or bugs because of human error. Your website will be functioning perfectly, despite changing the tags as many times as you want.

Speedy Implementations

Tags are powerful tools used by marketing teams to achieve the best SEO results. And, marketing managers need to update them fairly often. But, because updating tags require coding knowledge, they have to ask the IT department to do it for them. This creates unnecessary delays. Thanks to Google Tag Manager (GTM), the marketing department can update the tags, monitor their performance, and change them again whenever they feel like it. This offers them unparalleled control over tags, which is crucial for better SEO performance of the website.

Absolute Control Over Website Versions and Workspaces

Google Tag Manager (GTM) offers a high degree of control over tag management. Users get workspaces, environments, and containers to test, collaborate, and then implement tags. Containers allow users to test the tags separately, and then publish the tags which they like to the live website. In addition, changes to containers create a new archived version. This means that if anything goes wrong, you can always reset your website to a state and version as it was at some point in the past. That’s incredibly thoughtful. For all practical purposes, this is an Undo button that allows you to erase all the mistakes while allowing changes that deliver good results.

Built-In Tags

Google Tag Manager (GTM) comes with numerous built-in tags, such as for Google Adwords, Google Analytics, third-party tags, and many more. This allows marketers with no coding knowledge to use the tags, customize them, and even add pieces of information to them easily. That’s very handy. Anything that does not require interaction with another department makes a process more efficient and easier to handle. This can make a lot of difference in a rapidly changing environment like digital space.

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